The Ethics Of Marketing And Advertising - 937 Words

Jacob Darbonne 8/26/15 MKGT 3100 Ethics Paper What is marketing? Marketing, according to Investopedia, is â€Å"The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.† In even simpler terms, it’s how a company or business buys/sells a product, and the way in which they do so. Marketing is aimed towards consumers, or us the buyers of these products, and the best advertising will have us begging for the product they represent. Although there are marketing and advertisements that are morally sound and ethical, we have to be weary of those that aren’t. As a well-educated consumer, it is up to us to make sure we do adequate research to ensure these advertisements we are being shown aren’t pulling our tail. Companies who do risquà © marketing practices involving shady tactics, deceptive advertising, or biased targeted marketing towards age groups who can easily be taken advantage of are all easily considered unethical and morally wrong. Ethics, are the general principles of right and wrong. It is very important for businesses to have sound ethic practices to ensure they avoid legal trouble and media backlash. Morals, on the other hand, are what each individual find to be right and wrong, and their justifications and experiences that help them decide between the two. Moral idealism plays a big role into this as well because as a society we have formulated ideas that we find morally rightShow MoreRelatedEthics and Innovations in Marketing and Its Relevance with Consumer Behavior1654 Words   |  7 PagesETHICS AND INNOVATIONS IN MARKETING AND ITS RELEVANCE WITH CONSUMER BEHAVIOR Kishor N. 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In business and marketing process, a number of ethical issues are involved that may have a positive or negative impact on the company. The term Ethical marketing is not only a marketing strategy but also a philosophy. It encourages a company representative to be honest, fair, and responsible in all advertising. It also includes communication skill, leadership skill, teamwork