The Ethics Of Marketing And Advertising - 937 Words

Jacob Darbonne 8/26/15 MKGT 3100 Ethics Paper What is marketing? Marketing, according to Investopedia, is â€Å"The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.† In even simpler terms, it’s how a company or business buys/sells a product, and the way in which they do so. Marketing is aimed towards consumers, or us the buyers of these products, and the best advertising will have us begging for the product they represent. Although there are marketing and advertisements that are morally sound and ethical, we have to be weary of those that aren’t. As a well-educated consumer, it is up to us to make sure we do adequate research to ensure these advertisements we are being shown aren’t pulling our tail. Companies who do risquà © marketing practices involving shady tactics, deceptive advertising, or biased targeted marketing towards age groups who can easily be taken advantage of are all easily considered unethical and morally wrong. Ethics, are the general principles of right and wrong. It is very important for businesses to have sound ethic practices to ensure they avoid legal trouble and media backlash. Morals, on the other hand, are what each individual find to be right and wrong, and their justifications and experiences that help them decide between the two. Moral idealism plays a big role into this as well because as a society we have formulated ideas that we find morally rightShow MoreRelatedEthics and Innovations in Marketing and Its Relevance with Consumer Behavior1654 Words   |  7 PagesETHICS AND INNOVATIONS IN MARKETING AND ITS RELEVANCE WITH CONSUMER BEHAVIOR Kishor N. Choudhary N.S.B.College, Nanded ABSTRACT: In order to be consumer-oriented, marketing will have to be truthful and ethical. That is why it is very important in marketing, as in any other field; to apply the principles of Ethics It is also important to apply the processes of innovation, to find new ways of marketing effectively. This Paper explains the concept of Ethics in Marketing and overview a number of issuesRead MoreThe Ethics Of Business Ethics1349 Words   |  6 PagesBusiness ethics can be defined as the critical examination of how people and institutions should behave in the world of commerce. There are many subcategories that we may look into when speaking of business ethics, in this essay I will be writing about advertising ethics. Advertising is practically unavoidable in today s world, we see it in the streets, shops, magazines, television, on the internet, hear it on the radio. In this essay I will describe two ethical issues in advertising, show why businessRead MoreThe Driving Force Behind A Compan y s Financial Success Essay1251 Words   |  6 Pagescompany’s ability to market itself. Marketing goes beyond selling of a product. It involves â€Å"building strong brands and a loyal customer base intangible asset that contributes to the value of a firm† (Kotler Keller, 2012). The American Marketing Association, defined marketing as â€Å"Marketing is an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers† (Kotler Keller, 2012). Since marketing plays such a vital role inRead MoreEthical Issues With Ethical Marketing Essay1333 Words   |  6 PagesIssues with Ethical Marketing Ethical problems in marketing starts with conflicts and disagreements. Each party in the marketing transaction brings expectations of how the business relationship will exist and how the transaction should be conducted. Some ethical problems in marketing research aren’t always the invasion of privacy and stereotyping. Selective marketing is used to discourage the demand from undesirable markets or just by disenfranchising them altogether. Examples of unethical marketRead MoreEssay about Legal and Ethical Considerations of Marketing1697 Words   |  7 PagesThe Legal and Ethical Considerations of Marketing in America Paper Evolution of the Market Orientation explains why marketing is a driving force in the modern global economy. First of all, the first stage was covered up until the early years of the 1920’s, in the United States, called the ‘production era’. Goods were scarce and buyers were willing to accept virtually any goods that were available and make do with them. The ‘sales era’ picked up right after the early 1920’s to the 1960’sRead MoreIs Marketing Ethical And Ethical?1158 Words   |  5 PagesIs Marketing Ethical? The purpose of this paper is to discuss whether or not Marketing is ethical. The flow of this paper will present a brief discussion on the definition of marketing, a brief discussion on the definition of ethics, and overview of the marketing process, and finally a narrative that discusses my view on whether or not marketing is ethical. WHAT IS MARKETING? According to the Kotler text, marketing is the process by which companies create value for customers and build strong customerRead MoreEthics in Marketing Communication1082 Words   |  5 PagesEthical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly. This paper will discuss various ethical challenges facing marketers today, identify internalRead MoreMarketing Ethics : The Moral Values That Direct Marketing Choices And Activities1612 Words   |  7 PagesAbstract Marketing ethics are the moral values that direct marketing choices and activities. These ethics try to encourage honesty, fairness and accountability in all marketing advertisements. However, marketing ethics is an especially tough issue because everyone has a different view on what is considered right or wrong. There are certain ways a company can promote their products that come across as unethical. Some of these unethical ways include: using misleading information and deception, usingRead MoreAdvertising And Their Influence On Children1516 Words   |  7 PagesEthics in advertising and their influence on children: Introduction Advertising has grown massively due to the expansion of technology and this has transformed the advertising industry. Organisations are spending heavily in advertising to differentiate their brands and cut throat competition among advertising companies is a priority. However, in this race for standing out, advertisers and marketers might overlook the ethical policies. Ethics in advertising has become critical in today’s scandalRead MoreEthical Issues Of Marketing Field Of Australia1450 Words   |  6 PagesEthical Issues in Marketing Field of Australia Introduction: Ethics is the principle of differentiating between right and wrong. In business and marketing process, a number of ethical issues are involved that may have a positive or negative impact on the company. The term Ethical marketing is not only a marketing strategy but also a philosophy. It encourages a company representative to be honest, fair, and responsible in all advertising. It also includes communication skill, leadership skill, teamwork

Act Two, Scene One Summary for A Raisin in the Sun

This plot summary and study guide for Lorraine Hansberrys play, A Raisin in the Sun, provides an overview of Act Two. Searching for Cultural Identity Act Two, Scene One takes place during the same day as Act One, Scene Two -- the Younger Familys cramped apartment. The tension of earlier events seems to have subsided. Ruth is ironing clothes while listening to the radio. Beneatha enters, wearing a traditional Nigerian robe, a recent gift from her love-interest, Joseph Asagai. She turns off the radio -- calling its music assimilationist junk and plays Nigerian music on a phonograph. Walter Lee enters. He is intoxicated; he often responds to pressure by getting drunk. And now that his wife is pregnant and he has been denied the money to invest in a liquor store, Walter Lee has gotten plastered! Yet the tribal music invigorates him, and he jumps into an improvised warrior mode, as he shouts things like OCOMOGOSIAY! THE LION IS WAKING! Beneatha, by the way, is really getting into this. Through most of Act One, she has been annoyed by her brother, the stage directions say that she is thoroughly caught up with this side of him. Even though Walter is drunk and a bit out of control, Beneatha is happy to see her brother embrace his ancestral heritage. Amid this frivolity, George Murchison enters. He is Beneathas date for the evening. He is also a wealthy black man who (at least to Walter Lee) represents a new age, a society in which African Americans can achieve power and financial success. At the same time, Walter is resentful of George, perhaps because it is Georges father and not George himself that has acquired wealth. (Or perhaps because most big brothers are distrustful of their little sisters boyfriends.) Im a Volcano Walter Lee suggests that he meets with George father to discuss some business ideas, but it soon becomes clear that George has no interest in helping Walter. As Walter becomes angry and frustrated, insulting college boys such as George. George calls him on it: Youre all wacked up with bitterness, man. Walter Lee responds: WALTER: (Intently, almost quietly, between the teeth, glaring at the boy.) And you - aint you bitter, man? Aint you just about had it yet? Dont you see no stars gleaming that you cant reach out and grab? You happy? -- You contented son-of-a-bitch -- you happy? You got it made? Bitter? Man, Im a volcano. Bitter? Here I am -- surrounded by ants! Ants who cant even understand what it is the giant is talking about. His speech upsets and embarrasses his wife. George is mildly amused by it. When he leaves, he tells Walter, Goodnight, Prometheus. (Poking fun at Walter by comparing him the Titan from Greek Mythology who created humans and gave mankind the gift of fire.) Walter Lee does not understand the reference, however. Mama Buys a House After George and Beneatha leave on their date, Walter and his wife begin to argue. During their exchange Walter makes a disparaging comment about his own race: WALTER: Why? You want to know why? Cause we all tied up in a race of people that dont know how to do nothing but moan, pray and have babies!As if he realizes how venomous his words are, he begins to calm down. His mood softens even more, when Ruth, despite being verbally abused, offers him a glass of hot milk. Soon, they begin saying words of kindness to each other. Just as they about to reconcile further, Walters mother enters.Mama announces to her grandson, Travis Younger, as well as Walter and Ruth, that she has purchased a three-bedroom house. The house is located in a predominately white neighborhood in Clybourne Park (in the Lincoln Park area of Chicago).Ruth is ecstatic to have a new home, although she does feel some trepidation about moving into a white neighborhood. Mama hopes that Walter will share in the familys joy, but instead he says:WALTER: So you butchered up a dream of mine -- you -- who always talking bout your childrens dreams. And with that incredibly bitter, self-pitying line, the curtain falls on Act Two, Scene One of a Raisin in the Sun

The Symptoms Of Withdrawal Which Can Be Involved With...

The symptoms like withdrawal which can be involved with the increased tantrums and irritability, aggressive outbursts, difficulty in transitions, frustrations, demanding, peer problems, feeling of helplessness, decrease in academic performance and difficulty in pin pointing what is bothering them are shown by the children in middle childhood (Di Ciacco, 2008).In this age, they create their own irrational and non-reversible thoughts. They also have strong emotions like intense guilt, sadness and anger. They are also very less likely to distract themselves and are able to keep their emotions at bay. Children at this age may think that they have killed their parent through their anger, past negative thoughts and wish to join die and join†¦show more content†¦As a practitioner, the role in this situation is to minimize disruptive events, protect each child’s experience of attachment from harm and support family coping. For this, creating goals for dealing with grief and m oving forward is important. Children and adolescents do not tend to grieve in isolation. They grieve within the social context of their family, friends, cultural setting and community (Di Ciacco 2008). Narchaul (2008) refers to Bowlby’s (1969) theory of attachment as providing a framework for us to understand the connectedness to others and how we relate to others. Personal behavioural and coping strategies can be sourced back to childhood upbringing and influences, with issues such as trust, resilience and the ability to regulate emotions essential in playing a role in recovery (Turunen, 2014). Weenolsen (1991, p. 60) states that each disaster or trauma provides a scenario in which the recovery of human beings relies heavily on their ability to transcend their loss of attachment and move on, to psychologically rebirth their attachments. The development theory is another one where the practitioner would identify the conditions impacting as an individual. This path gives direc tion to upcoming plans and interventions. As the children are at different stages this theory base is appropriate. For example both children would be engaged with creative/physical outlets, observed during family interactions and noted for behavioural traits (Di Ciacco 2008).

Advantages And Disadvantages - 1109 Words

Immigrating to â€Å"The New World† was a dream for many Europeans, as well as, one of the biggest decisions of their lives. During the period of 1606 to 1776, it was very costly to obtain passage to the new world. A desire to own land was a major draw and was one of the reasons why many immigrated to America. â€Å"Ownership and land signified wealth and position the Europeans . Before potential immigrants could migrate to America, information should have been gathered to make an informed decision on where to settle. Financial risks played a part in settlement due to the price of the voyage to the colonies that required nearly a years worth of income for the English, â€Å" The cost of the Atlantic passage was 9 to 10 per person†.With information†¦show more content†¦The southern colonies used their natural resources to manufacture their goods, just as the New England colonies did. The natural resources differed greatly, according to the climate and soil in each region. New England did not have the soil to harvest staple crops as the southern colonies did, climates in the northern colonies were likely to be unfavorable for staple crops. Both regions comparatively utilized the natural resources in their regions in terms of trade and profit gain, although climate and natural resources differed. Southern colonies notably dominated the agricultural lifestyle. Labor on plantations played a large role in the south due to the rich soils and cash crops.The population of blacks in the south were significantly higher than the regions of New England primarily because of good weather. South Carolina obtained an advantage in labor because of the high black population, â€Å"...from the special advantages of slave labor and economies of scale in rice and indigo production.† Walton and Rockoff emphasized, â€Å"Rarely was slave in the South unable to work due to the rigors of bad weather.† Blacks worked as slaves in the southern colonies. Walton and Rockoff stated, â€Å"Slave owners did not face the possibility of slaves leaving the fields at planting or harvest times or switching to other employers for higher pay†. The possibility of slavery turnover was unquestionably low. In order for the labor to occur, availability of land wasShow MoreRelatedThe And Its Adva ntages And Disadvantages1685 Words   |  7 Pages1 . Definition of teamworking and its advantages and disadvantages. Teamwork is performing work by a team who wants to achieve a common goal and together as efficiently as possible perform actions that will allow him to achieve this goal. Teamwork advantages: -greater efficiency team -action effect synergy -more energy and lighter work -shared desire to achieve -shared responsibility for the task -better communication by increasing the flow of information and ideas -better opportunity to shareRead MoreAdvantages and Disadvantages of Marketing1402 Words   |  6 PagesAdvantages and Disadvantages of Marketing By Adrian â€Å"Marketing† is defined by Wikipedia as â€Å"the process by which companies create customer interest in goods or services†¦ through which companies build strong customer relationships and creates value for their customers and for themselves.† Start with a marketing plan – identifying the customer and their needs and wants. Since the essence of business is fulfilling a need it is an important to know which need you are trying to fulfil. Then you needRead MoreAdvantages and Disadvantages of Communication1029 Words   |  5 PagesCommunication can also be very helpful but sometimes it can be very dangerous Advantages of verbal communication are saving of time, saving of money, more effective, knowledge of reaction of message, clear doubts and increase in productivity and efficiency. While for disadvantages of verbal communication are lack of proof of message, not suitable for future reference, not suitable in case of distance. The greatest advantages of verbal communication, first is saving of time. Under this system of communicationRead MoreThe Advantages and Disadvantages of Outsourcing1442 Words   |  6 PagesWhat are the advantages and disadvantages to outsourcing in the global marketplace? In these times of great globalization where many countries have erased their borders when it comes to trade outsourcing has become an option for many companies. Whether or not to outsource is a key question that companies must consider. According to the Pros and Cons of Outsourcing, â€Å"The decision to outsource or not is a matter of finding the right balance-the balance between managing labor costs, workflow, employeeRead MoreAdvertisements: Advantages and Disadvantages756 Words   |  4 PagesDiscuss the advantages and disadvantages of advertisements. Advertising is a communication whose purpose is to inform potential customers about various products and services and how to obtain and use them. Advertising is a multi-billion dollar business and its messages are conveyed to the farthest places on Earth. It uses every major medium to deliver these messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are oftenRead MoreAdvantages And Disadvantages Of Pods701 Words   |  3 Pagescom). Another advantage of sole proprietorship for PODS is employment. PODS started as an family business and continued to stay that way, one person assumed the risk and liability while the other family members were hired as employees. Some disadvantages of sole proprietorship for PODS is liability and taxes. While having complete control and liability over your company is a advantage, it is also a disadvantage. The businessRead Morethe advantages and disadvantages of adventure1488 Words   |  6 Pages2010, I realize that one theme keeps showing up: Adventure travel is simply good for you. So I’ve compiled a Top Ten list of the reasons why. While there are several physical health benefits to adventure travel (see Nos. 1, 2, and 3, below), the advantages for your mental wellness are just as impressive (Nos. 4, 5, and 6). Too, adventure travel can enlighten your soul (Nos. 7 and 8 ) and even help save the world (Nos. 9 and 10). Can you think of anything else that can do all that? Ten Reasons WhyRead MoreAdvantages and Disadvantages of Robots1000 Words   |  4 Pagesthem directly or indirectly to enhance the quality of their lives. However, Sharkey argues that there are ethical issues that arise because of using robots to enhance human interactions. He argues that, as much as there are advantages in this regard, there are also disadvantages of robots to children and elderly people. For example, robots affect the social behavior of children and elderly, in the modern society. For instance, as brains spend excessive time on technology and associated activities,Read MoreSupercar Advantages And Disadvantages1079 Words   |  5 Pagesproblems and the good things about it? On the outside they may look like a super fast car and they look nice with their leather aplustry interior. And the famous celebrities that drive them. So I will be discussing the advantages and disadvantages of driving a supercar. The disadvantages of owning a supercar on the outside of not knowing any information on them is that they are very expensive. And that is actually pretty true for some people. But if you ask a multimillionaire they might say its a costRead MoreAdvantages And Disadvantages Of Teamwork Essay1523 Words   |  7 PagesDEFINITION OF TEAMWORKING AND ITS ADVANTAGES AND DISADVANTAGES. The definition of teamwork is when a group of people collaborate together to achieve a goal. Teamwork is often a crucial part of a business, as it is often necessary for colleagues to work together. Teamwork means people will cooperate using their individual skills giving feedback. There are so many advantages of team work, one of them being you have access to more ideas. Working in a team will create an environment of support and

My Hands free essay sample

At my first piano lesson, my dimpled fingerstrembled nervously over the keyboard and stumbled over every other note. My onlyconcern was that the coin the teacher had placed on the back of my hand notfall. When I moved to the United States from Taiwan, my exuberance fordancing and acting fell mute as I faced strange sounds and gestures. I wasecstatic at the news of my first recital, because at the keyboard I did not haveto speak or understand. My affinity for the stage manifested itself that day. Iintuitively knew what gestures would bewitch my audience and they applauded asmall girl dressed in pink and gray velvet and her act of innocent bravura andcharisma. I knew I no longer had to hide behind silence. Making music in acrowded hall gave me the simple, priceless joy of being understood. As Ientered my teens, practice sessions were no longer mere preparation forperformances, but were performances in themselves. We will write a custom essay sample on My Hands or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The hands that 12 years beforewere unable to stretch an octave, that once struggled through scales and tiredafter 30 minutes, now easily reached beyond the eight-note stretch. These samehands recoiled as if burnt at the twang that accompanied the inadvertentshattering of the first bass string. Their fingertips had grown shiny with use;even the ridges of my fingerprints were smoothed away from hours of practice.Each pinky had a deep indentation where calluses had grown and peeled off dozensof times. My fingernails were etched with blood-and-flesh blossoms that seepedand dried between violent glissandos of the Liszt Totentanz. At my concertyesterday, I broke into a wide smile as I recognized the audience before me. Iwould again channel unspoken emotions into music, and my performance would onceagain serve as my catharsis. Through the 88 keys, I had no hesitation expressingmy feelings. I had no need to worry that others would not understand my language,for music is the universal language. Music paints all the nuances of emotionswhich words and gestures cannot express. As the restless currentsgradually subsided in the middle of Chopins Nocturne in B Major and the light,playful motive returned I, too, returned to the earthly concert stage. I wassurprised again when I opened my eyes and found myself reflected in the polishedebony music stand. No longer did a girl peer shyly back; instead, my eyes settledon a face shiny with perspiration, with brows contorted and lips pursed invicarious agony. The broadened arpeggios fluttered in opposite directions, andthe last tinkle and bass lingered plaintively. The relief the fragile and subtlecoda brought to the audience was palpable even to me. As the applause broke intomy reverie and heightened my own relief, I knew again the ultimate satisfaction Ifirst felt as a child of five.

Business Ethics for Oxymoron or Good Business

Question: Discuss about the Business Ethics for Oxymoron or Good Business. Answer: Introduction: I am Anith Goud Abbagoni. I did my bachelors in Electronics and Communication Engineering. I have also done my masters in Control Systems (Electric and Electronics Engineering) and at present I am pursuing Masters of Business and Project Management. I was always into all these electric and electronics thing from my childhood which gave me the zeal to opt for these subject in my higher studies. Five years from now I would like to see myself working in a Multinational company in a comparative high post with great responsibilities of the company on me. I am doing all these hardships in my life not just to increase the number of degrees that I have but because I value the importance of education in life. I believe that education has no end. We are all learning in every aspect of life. I have this zeal of learning new things from every part of my life. This is what the most positive point in me is. I am a very optimist kind of a person. I always find reasons to motivate me and others in life. Woking in a Multinational Company does not require degrees and certificates. It also requires some experiences also. Yes, I do have fewer experiences regarding the role that I am opting for in the upcoming companies but everybody has got the first day in their life. I might also have to go through that phase of so call first day in my life. And the company that I join shall achieve more an d more prosperity in its future by hiring me as one of their employees. Mega trends and challenges I am the marketing executive in my company. In my industry, there are many aspects that are going around all the time. We have many employees who work in a coordinated manner. I have many challenged to face in my company which includes both internal and external factors. Internal factor includes the working environment within the industry and external include the society and other outside factors (Farris, 2006). MACRO - ELEMENT Reference Political This involves all the legal matters and scenarios that a company has to go through during its reign in the market. All laws are not always written, some are acknowledged during working environment (Fukuyama, 2016). Economic It includes all the factors that influence the buying patterns of the customers. Social This includes the society which is directly or indirectly involved with the company. Technology This enhances and ensures that the company is never technologically lame. It should also upgrade with the growth of its efficiency. Demographic This is the personal one. But then the personal factor also affect the market overall (Billari, 2004). Natural It includes the naturals criterion that might affect the company in any way. Goals My professional goals shall be very simple and especially positive for the company. The first goal shall be to bring about technological up gradation in the company, the second goal shall be to maintain and preserve new and old customers, third shall be to provide a comfort zone for the employees, so that they can approach me whenever they are in need, the fourth shall be to provide quality product to the customers and other clients in general and the fifth shall be to see that my company does not cause any harm to the natural environment. Ethics and professional values I do have some ethics in my life that I like to maintain irrespective of the situation. My main ethic is that I like to provide quality service to the company. And I also prefer maintaining loyalty with my company when I am in or out of the company. My father is a businessman. And I have seen him face many issues like this in his life. So it can be told that these ethics came to me from my father only as he has shared many of his business related problems with me (Naagarazan, 2006). Ethics are some personal way of looking at matters. It can be business ethics and personal ethics also. Business ethics include many points related to both the company and the customers. In the case of the company, we have to look at not only the outcome of the company but also the people who are behind these outcomes. They are the employees. If the employees are comfortable in the company then the working environment becomes very simple and also easier even for the head of the institution to take proper decisions (Beghtol, 2008). But if the employees are not happy then the company shall move down. The owner has to look after the basic needs of the employees including their health issues, their security, their pension plans and others. All these give a positive sight to the employee towards the company. Moreover, the facilities of the customer shall also not be neglected. The employees should be trained in such a way that they should always be able to solve the problems of the custom ers with a smile on their faces. The customers should never be disregarded or mistreated in any condition (Duska, 2000). We have to remember that all the customers are very important whether he or she is a big or a small customer. Customers are customers whether they give bring any business to the company or not. But in this also some customers have to be neglected if they are found to be spreading negative vibes for the company ("Executive summary of "Customers helping customers: payoffs for linking customers"", 2014). Competency assessment SKILLS RANK 1 Analytical skills 1 2 3 4 5 6 7 2 Creative thinking skills 1 2 3 4 5 6 7 3 Critical thinking skills 1 2 3 4 5 6 7 4 Decision making skills 1 2 3 4 5 6 7 5 Interpersonal skills(talking, listening, networking etc) 1 2 3 4 5 6 7 6 Organising skills 1 2 3 4 5 6 7 7 Planning skills 1 2 3 4 5 6 7 8 Problem Solving skills 1 2 3 4 5 6 7 9 Self-confidence 1 2 3 4 5 6 7 10 Teamwork 1 2 3 4 5 6 7 11 Technology (IT - computers) 1 2 3 4 5 6 7 12 Time Management skills 1 2 3 4 5 6 7 13 Verbal communication skills 1 2 3 4 5 6 7 14 Written communication skills 1 2 3 4 5 6 7 References Beghtol, C. (2008). Professional Values and Ethics in Knowledge Organization and Cataloging.Journal Of Information Ethics,17(1), 12-19. https://dx.doi.org/10.3172/jie.17.1.12 Billari, F. (2004). Becoming an Adult in Europe: A Macro(/Micro)-Demographic Perspective.Demographic Research,Special 3, 15-44. https://dx.doi.org/10.4054/demres.2004.s3.2 Duska, R. (2000). Business Ethics: Oxymoron or Good Business?.Business Ethics Quarterly,10(1), 111. https://dx.doi.org/10.2307/3857699 Executive summary of "Customers helping customers: payoffs for linking customers". (2014).Journal Of Services Marketing,28(5). https://dx.doi.org/10.1108/jsm-06-2014-0220 Farris, P. (2006).Marketing metrics. Upper Saddle River, N.J.: Wharton School Pub. Fukuyama, F. (2016). Macro Theory and the Study of Political Development.Scandinavian Political Studies,39(3), 207-225. https://dx.doi.org/10.1111/1467-9477.12064 Naagarazan, R. (2006).Textbook on professional ethics and human values. New Delhi: New Age International (P) Ltd., Publishers.